aowhaus

I saw the commercial for the new 2009 A4 while watching the Olympics opening ceremonies. Unfortunately it wasn't used in a positive way. The commercial shows an interior of a house that changes from old and traditional looking to modern and it later pans to a C300 Luxury in Sand Beige on the driveway which morphs to the new A4 in black with it's LED city lights shining brightly.
"Progress is Beautiful" is then flashed across the screen.

here's the commercial:
http://www.audiusa.com/audi/us/en2.html

I think the BMW 3-series should be used instead, but I'd guess the traditional grille with the hood ornament of the C300 Luxury is a more traditional styling.

rs1985

lol
worst commercial I ever seen of the Audi brand
It show a mercedes without any info in it, not my taste

hmc

It shows Audi's lack of confidence.

nyca

not a good ad.

let's see how good the car is, dealer demos arrive in 2 weeks. lots of complaints on the audi boards about the pricing structure for the various trim levels.

patrick_y

Indeed. A bit of a cheap shot from Audi inflicted to Mercedes.

I do have to say, that Audi A4 is quite nice from the front, I love the light signature. The only thing that stops me from considering an Audi is the very light steering.

cjh.

That commercial is horrendous.
However, the new A4 looks pretty damn good. Those leds Audi is using are awesome.

KuiDaCroat22

they show a base c300 luxury which in my opinion is pretty ugly. Show a fully loaded c350 sport and that audi will not compare. BOO AUDI

got_thang?

I love the audi leds

angeloxnet

they fear mercedes and the C sales, therefore they have to resort to this

lx Raven xl

OMFG.. hahahahahahahahahahahhahahah ...

This is so hilarious

imboom

Is anyone else thinking that interior is worse than the w204 base model interiors?

lx Raven xl

it has not many details as the C has. es C interior is better than any other of the same class.

S-Clusiv

If you ask me, everything in the commercial looked like a downgrade, from the house interior that looked somewhat classic, and then it turned to an Ikea gallery...then to the BEAUTIFUL afghan hound...an lastly that beauty bearing the 3-Pointed star...way to go Audi..it would suck if it backfired on them and people went to the Audi dealers asking what that first car was.

Egonvdv

So.....,

I change the interior of my house about 20 times,

and when i'm done, i change my brand new mercedes for a brand new Audi...?

That IS the message right?

tategoi

I test drove the A4 3.2Q and C350 back to back before I decided on the W204. The only thing I will miss in the C-Class is the B6's LED headlights.

GDawgC220

They do because it's comparing the 2.0T Quattro to the C300 4Matic, same class & pricing.

angeloxnet

well unless its an S4, the base Audi looks too family like, sure its bigger and more "practical" but it has lost its sport-compact look/feel which i actually prefer. now its just a family sedan in my eyes!

but yes the LED's are nice

Will617

First of all - I do not like it when they put another brand down.

I wouldn't mind having some of those antiques myself. (Sell them and buy a C63 ) Anyway it looks like Audi is using the prestige Quatro model for comparison. Hmmm that model starts at $40.000.

Nice job on the lights

amanonfire

Awesome commercial.

Demonstrates it perfectly, classic vs modern styling.

The w204 styling is borrowed from classic box-y designs. The new 3-series, A4, IS, G37, all have new styling. The MB was probably specifically picked for this commercial as its different than the competition.

I'm buying an Audi next, MB styling on the W204 is terrible, especially the interior. I bought a w203 C230 rather an A4 cause of the terrible Audi interior and fantastic MB interior design.

To the "IKEA" comment, look at the majority of interiors on new homes, condos, ... and you'll find they don't look like how the commercial starts, more like where it ends.

Times have changed.

Lakerz4sho

Bah, I would only consider the A5.. but that's priced significantly higher than the w204 anyways.

GDawgC220

The A5 and new A4 share the same platform, B8 chassis. You just get two extra doors

angeloxnet

I beg to differ about the W204 styling, i get nothing but positive comments from friends, strangers on the new aggressive stance of the W204, it has really nice lines and good curb appeal ur one of the rare ppl who say that the W204 styling is "terrible"....in the other thread u praise the ISF exhaust, well as mentioned the 2 tips are not even real, or have any kind of purpose, thats just a posing!

mb_horseshoe

Not a fan of companies using competitors in its' ads - pretty tasteless. Same goes for the A5 commercial.

With that being said, the new A4 and A5 LED's are pretty sweet.

amanonfire

Where did I "praise" the IS-F exhaust. I even pointed out its fake.

That's great your friends like it, I think its terrible. The plastic dash reminds me of older 80s cars, its rough and terrible to clean as dust gets trapped in all the crevices.

I understand why MB changed, the interior on my w203 is not durable. Yet in making a durable dash, they make it look awful.

Now you can keep bashing my comments, or accept I think the W204 is terrible, you think its great, and we can move on.

amanonfire

The Pepsi taste test challenge proves its the best marketing strategy. Like it or not, it works!